Approached by a close friend, we collaborated to bring to life a new brand aimed at establishing recognition in his area of expertise: joinery. From our initial engagement, we brainstormed and developed a distinctive name that embodied the brands essential values, which we executed through communications and various graphics.
We paired the name with an iconic mark that complements both the name and the vision of the brand. In designing the logo, I ensured the mark appeared bold and confident, projecting an image that was relatable to the team. It was evident that the teams hard work and efforts were a defining trait, which I integrated into the brand's symbol to reflect continuity and resilience.